A short Story
About us
Our Story
“Reefing becomes necessary when the wind speed increases to a level that could overpower the boat or make it difficult to handle. There are various scenarios where reefing is needed, such as sailing in strong winds, encountering sudden gusts, or when the boat starts to heel excessively. Reefing helps to maintain balance, stability, and control of the boat, preventing it from being overpowered by the wind.”
– Understanding the Meaning of Reefing a Sail: A Comprehensive Guide
Second Reef set sail in 2019 when we began our journey by providing other companies in the film industry with the support they needed. Over the past 20 years, we have developed friendships and an intricate network of film professionals that forms the hull of our vessel and has given us the experience necessary to navigate uncharted territories.
We have always kept our focus on optics and optical tools that make a difference for cinematographers.
We are very selective in what we do and how we do things, so when Tribe7 started with the Blackwing7 project, we were on board from the first minute as their exclusive distributors in Europe and heavily involved in bringing Tribe7 products to the rest of the world.
Recently, Klaus Eckerl from IB/E Optics asked us to coordinate and represent IB/E Sales in most parts of the world. Our close relations with them through the TRIBE7 project led us to collaborate more closely by allowing them to maintain their focus on manufacturing and allowing us to use our strengths in bringing clients, resellers, and IB/E together to form a world-spanning network, ensuring that IB/E Optics products are available wherever needed.
In the background, we have also been working on our very own projects, which we will announce shortly.
At Second Reef, we strive to provide the highest quality products and services to the best of the best cinematographers or rental houses anywhere on the planet.
We are passionate about the worldwide film industry. We are experts in our field, and our journey takes us to all corners of the globe. Optical tools are one of the primary creative tools for cinematographers when they create art. We continually work hard to get them the most interesting lenses and optical tools to that end.
The Second Reef challenges the status quo, explores new possibilities, connects people, and navigates dangerous waters. We find solutions in the uncertainty of the fog and opportunities in the open sea. We reef when others seek safe harbor.
Our travels have led us to remote places, uncharted waters, and distant shores. Curating the best selection of high-end cinema lenses and tools for creative filmmakers is the wind in our sails and has brought us here.
We always wanted to do things a little bit differently and bring risk-takers, innovators, and forward-thinkers together to create something special. Technical understanding, market climate forecasting, and a relentless desire to help you reach your goals combine to form the hull of this vessel. Let us take you places others can’t, guide you through uncharted waters, and transport your ideas to distant shores.
We sail when others go home.
Why Second Reef
“Reefing becomes necessary when the wind speed increases to a level that could overpower the boat or make it difficult to handle. There are various scenarios where reefing is needed, such as sailing in strong winds, encountering sudden gusts, or when the boat starts to heel excessively. Reefing helps to maintain balance, stability, and control of the boat, preventing it from being overpowered by the wind.”
– Understanding the Meaning of Reefing a Sail: A Comprehensive Guide
Second Reef set sail in 2019 when we began our journey by providing other companies in the film industry with the support they needed. Over the past 20 years, we have developed friendships and an intricate network of film professionals that forms the hull of our vessel and has given us the experience necessary to navigate uncharted territories.
We have always kept our focus on optics and optical tools that make a difference for cinematographers.
We are very selective in what we do and how we do things, so when Tribe7 started with the Blackwing7 project, we were on board from the first minute as their exclusive distributors in Europe and heavily involved in bringing Tribe7 products to the rest of the world.
Recently, Klaus Eckerl from IB/E Optics asked us to coordinate and represent IB/E Sales in most parts of the world. Our close relations with them through the TRIBE7 project led us to collaborate more closely by allowing them to maintain their focus on manufacturing and allowing us to use our strengths in bringing clients, resellers, and IB/E together to form a world-spanning network, ensuring that IB/E Optics products are available wherever needed.
In the background, we have also been working on our very own projects, which we will announce shortly.
At Second Reef, we strive to provide the highest quality products and services to the best of the best cinematographers or rental houses anywhere on the planet.
We are passionate about the worldwide film industry. We are experts in our field, and our journey takes us to all corners of the globe. Optical tools are one of the primary creative tools for cinematographers when they create art. We continually work hard to get them the most interesting lenses and optical tools to that end.
The Second Reef challenges the status quo, explores new possibilities, connects people, and navigates dangerous waters. We find solutions in the uncertainty of the fog and opportunities in the open sea. We reef when others seek safe harbor.
Our travels have led us to remote places, uncharted waters, and distant shores. Curating the best selection of high-end cinema lenses and tools for creative filmmakers is the wind in our sails and has brought us here.
We always wanted to do things a little bit differently and bring risk-takers, innovators, and forward-thinkers together to create something special. Technical understanding, market climate forecasting, and a relentless desire to help you reach your goals combine to form the hull of this vessel. Let us take you places others can’t, guide you through uncharted waters, and transport your ideas to distant shores.
We sail when others go home.
“Second Reef transcends the ordinary – it’s a living testament to our unwavering passion for cinematography. Each lens we craft and every service we provide embody our dedication to elevating the art of filmmaking. Our ongoing journey is defined by a relentless spirit of innovation, motivated by our deep desire to empower filmmakers and breathe life into their creative visions. Second Reef is more than just a brand; it’s a vivid reflection of our enduring commitment to achieving cinematic excellence.”
– Alexander Schwarz, CEO
Meet the crew
Alexander Schwarz
James S. Bouchie
Sophie Schaffland
Philip Vischer
Frank Brünnig
Andrea Neidenbach
Meet our valued partners
